Amanda is a Brazilian fashion designer based in Miami. From an early age she was interested in the arts and manual tasks and her favorite activity was always drawing, which she loves to do until the present days. For Amanda, few things are more pleasurable than seeing an idea become material and enter people's lives, creating bonds between those who create and those who wear it.
I help banks and credit unions find their voice and use it like they mean it. For over a decade, I’ve worked with teams who care deeply about their communities but struggle to say what makes them different. No fluff. No jargon. Just clear, honest writing that sounds like you and actually connects.
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"When are you going to do something in French so I understand it?"
"I've subscribed to hundreds of newsletters, but none resonate with me the same way this one does."
"You have a refreshing approach to thinking and talking about marketing that I have just not seen in 13+ years of working in the industry."
I’m Andrew Mockler, a Content Strategist at Lighthouse Credit Union. Three times a week, I share short, practical notes specifically for bank & credit union marketers about copywriting and brand voice. Subscribe to join 500+ marketing leaders skiping the fluff for the good stuff.
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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare.
"When are you going to do something in French so I understand it?"
"I've subscribed to hundreds of newsletters, but none resonate with me the same way this one does."
"You have a refreshing approach to thinking and talking about marketing that I have just not seen in 13+ years of working in the industry."
Most bank emails read like a committee meeting. A little bit of everything, a whole lot of nothing.
Rates here, a new branch there, and don’t forget the podcast, app, the upcoming shred day, and the CEO’s golf photo.
It’s not that those things don’t matter, it’s that they can’t all matter at once.
Every email needs a job. One job.
To get a click. To spark a call. To move someone closer to your team.
When you cram five messages into one email, you give the reader the option to ignore you completely.
They don’t have time to sort your priorities. That’s your job.
So go back to the last email you sent. Open it.
Read it like someone who’s just waiting for their kid in the school pickup line.
What was the one thing this email wanted me to do?
Did it lead with that?
Did it make it easy?
Did it sound like a real human wrote it?
Start with a subject line that tees up the job.
Keep the copy tight. Short enough to read before the light turns green.
End with one clear next step.
You’re not writing an email. You’re building a bridge.
Don’t make it a maze.