# Article written for Saco & Biddeford Savings blog
Life is unpredictable. A sudden car repair, an unexpected medical bill, or even a job loss can create financial stress if you’re not prepared. That’s where an emergency fund comes in. It’s your financial safety net, helping you cover unexpected expenses without relying on credit cards or loans.
If you don’t have an emergency fund yet, don’t worry! Getting started is easier than you might think and this guide will walk you through why an emergency fund matters, how much you should save, and the best ways to build one.
An emergency fund gives you peace-of-mind and financial security when life throws you a curveball. Even a small emergency fund can make a big difference. For example, an emergency fund:
The amount you need depends on your financial situation, but here’s a simple breakdown:
If your income is unpredictable or you have dependents, you may want to save even more. The key is to start small and build over time.
The best place for your emergency fund is in an account that’s easy to access but not too easy to spend.
Good options include:
Avoid keeping emergency funds in:
Building an emergency fund takes time, but the sooner you start, the better prepared you’ll be for life’s surprises. Open a [savings account] today and take the first step toward a stronger financial future.
This article for Saco & Biddeford Savings provided practical financial advice on the importance of emergency savings. Designed to educate and empower readers, the piece outlined the critical role an emergency fund plays in financial stability, helping individuals navigate unexpected expenses without derailing their long-term goals. It also offered a step-by-step guide on how to start and grow an emergency fund, emphasizing realistic savings strategies tailored to different financial situations. By blending expert guidance with accessible language, the article reinforced SBSI’s commitment to financial wellness and its role as a trusted resource for customers.
# Article written for Saco & Biddeford Savings blog
A gentle approach to financial caregiving.
As our parents, grandparents, or older loved ones grow older, many of us find ourselves stepping in to help them navigate their finances. It’s not always an easy conversation, but it’s an important one. By taking a thoughtful and compassionate approach, you can help ensure their comfort, independence, and peace of mind.
Here are a few simple steps to guide you through those conversations:
Before talking numbers, talk feelings. Sit down in a relaxed setting, maybe over coffee, and let them know your concerns come from a place of care. Explain that your goal is to support them, not take over. When everyone’s on the same page, it’s easier to move forward together.
Help your loved one gather important documents like:
Keeping everything in one place (a folder, binder, or secure digital file) helps make decisions quicker and more informed.
Many older adults have multiple accounts or subscriptions they no longer need. Take time to review:
Simplifying their finances can reduce confusion, and stress.
Late fees and missed payments can happen more easily with age. Setting up automatic payments through [Bill Pay] for utilities, credit cards, or insurance premiums helps ensure bills are paid on time and saves a trip to the branch.
Sadly, financial fraud targeting older adults is more common than ever. Remind your loved ones to:
If something doesn’t feel right, it’s always okay to hit pause and [ask for help].
It can be tough to talk about long-term care or what might happen “someday.” But having a plan now makes things easier later. Consider:
A [financial planner] or elder law attorney can help walk through these questions.
If multiple family members are involved, clear communication can prevent confusion and conflict. Share updates, divide responsibilities, and work together with your loved one at the center of every decision.
Helping an aging loved one manage their finances isn’t just about money. It’s about preserving their dignity, honoring their wishes, and walking alongside them with patience and love. Remember, you don’t have to do it alone. [Saco & Biddeford Savings] and our partners at [Paquin & Caroll Insurance], and [S&B Financial Services] are all able to help you through this process.
This article for Saco & Biddeford Savings provided compassionate, practical guidance on how to support aging loved ones with their financial management. Aimed at caregivers and family members, the piece emphasized the importance of early conversations, organization, and simplified systems to reduce stress and preserve independence. It also addressed key topics like fraud prevention, long-term care planning, and family communication, offering a clear, step-by-step approach to financial caregiving. By combining empathy with actionable advice, the article underscored SBSI’s dedication to helping families navigate life’s transitions with clarity, confidence, and care.
# Article written to showcase potential long-form writing for Lighthouse Credit Union blog
Managing money can feel overwhelming, but a budget makes it simple. A budget helps you see where your money is going so you can spend wisely, save more, and stress less. The best part? You don’t need complicated tools or advanced math, just a plan that works for you.
Start with the money you bring in each month. This includes your paycheck, side jobs, or any other regular income. Write down your total amount, this is what you have to work with. If you combine your income with someone else like a spouse or partner, add theirs in too.
Before you can plan, you need to know where your money is going. Look at the last month of expenses and sort them into two groups, needs & wants. Taking a look at your [Online Banking] and [Mobile Banking] can help make this step a lot easier.
Many people are surprised by how much they spend on things they don’t really need. A budget helps you take control of those choices.
Now, divide your money in a way that works for you. A good starting point is the 50/30/20 rule:
If money feels tight, adjust where you need to. Remember, this is your budget, so it can (and should) be customized to your needs.
You don’t have to track every penny by hand. Use a simple budgeting app or set up automatic payments and savings transfers through [Online Banking] or [Mobile Banking] so your budget runs in the background!
Life changes, and so should your budget. Check in each month to see what’s working and what needs tweaking. The goal isn’t perfection, it’s progress.
A budget isn’t about restrictions, it’s about freedom. When you know where your money is going, you can make better choices, build a safety net, and move toward your goals with confidence.
Need help getting started? We’re here for you. Visit one of our [locations] and we can help you build a stronger financial future, together.
This article showcased how financial education could be delivered in Lighthouse Credit Union’s brand voice: clear, confident, and empowering. Designed to help readers build confidence in managing their finances, the article broke down the fundamentals of budgeting, offering practical steps to track income, create a plan, and stick to it. With a focus on simplicity and action, the piece reinforced Lighthouse’s commitment to guiding members toward financial well-being, making budgeting feel less overwhelming and more accessible to members.
We believe in people.
People who want to do more, give more, build more, and make an impact.
Because when money moves with purpose, it creates change.
When success is shared, everyone rises.
You’re not just a member, you’re a catalyst.
Every dollar you save, borrow, or spend fuels something bigger.
A stronger foundation, a brighter future.
For over 80 years, we’ve been more than a credit union.
We are a movement of members driving change,
for you, for all, for good.
Do more with your money. Build more for your future.
Together, we will light the way.
Our voice is bold but never boastful, direct but never cold. We speak with the clarity of a trusted guide and the warmth of a close-knit community. Every word carries purpose, just like every dollar our members invest in their future.
We keep things simple, smart, and human. No jargon, no fluff. Just clear, impactful messaging that makes financial empowerment feel effortless.
We lead with confidence and care. We understand that money isn’t just about numbers, it’s security, opportunity, and possibility. So, we don’t just explain, we inspire. We don’t just communicate, we connect.
Our message is always member-first, mission-driven, and momentum-building. We don’t just tell people what we do, we invite them to be part of something bigger. Because when we succeed together, we all rise.
Our voice reflects who we are: a trusted financial partner, a force for good, and a movement of members making an impact. We speak with clarity, confidence, and care, ensuring every word resonates with purpose.
We are the compassionate guide: clear, knowledgeable, and always on your side. Our personality blends warmth with wisdom, expertise with empathy. We inspire action, celebrate progress, and make financial success feel both possible and personal.
Our tone adapts to different situations while staying true to our brand personality.
Across every touchpoint, our tone remains authentic, engaging, and mission-driven ensuring our words don’t just inform, but inspire.
Our voice remains clear, confident, smart, and caring across all communications but we tailor our tone and messaging to meet members where they are in their journey.
New members are just beginning their journey with us. We make them feel at home by being warm, inviting, and easy to understand. We focus on guidance, simplicity, and excitement about the possibilities ahead.
Long-standing members know us well, so we speak to them with familiarity, gratitude, and a shared sense of purpose. We reinforce their role in making an impact and highlight ways they can continue growing with us.
Those considering membership need to know why we’re different and why we’re the right choice. We communicate our mission with clarity and conviction, inspiring them to take action.
When speaking to community organizations, business partners, or local leaders, we emphasize our commitment to impact, financial empowerment, and building lasting relationships.
This case study is an exercise in applying my skills to an existing brand framework. Using Lighthouse Credit Union’s rebrand as a foundation, I’ve reimagined key brand elements to demonstrate how my approach to messaging, storytelling, and communication strategy aligns with the credit union’s mission and values. This is not a critique, but rather a showcase of how I think, create, and refine to illustrate how strong, member-focused storytelling can bring a brand to life.