Vision is meant to offer clear direction, a path to show where the organization is headed, and why the work matters. But for many teams, it sits at a distance. Even when the message is clear, it can be hard to connect it to the work in front of them.
Most people are focused on today’s problems; what’s urgent, what’s changing, and what needs their attention right now. It’s a necessary orientation, but when the work stays that close, the larger landscape can start to fade.
Sometimes the vision gets set aside until planning season, sometimes it shows up during a presentation or on a wall in a breakroom, but not in conversation. Over time, it becomes something people recall but rarely revisit.
Bringing vision closer doesn’t require constant repetition. The dots just need to be connected between long-term direction and short-term work, between what’s being asked of the team today and what it’s meant to build tomorrow.
When people start to see those connections, the vision doesn’t need to feel inspiring, it just needs to feel real.