Most internal communication tries to do too much. Leaders add details to be thorough, teams pile on background to be safe, and the result is a message that asks the reader to sort out what matters. That effort belongs to the writer, not the reader.
Clarity begins before a single word is written. The first step is deciding what the message is meant to accomplish. Is it to inform, to prompt action, or to build awareness? Once the purpose is clear, the content has a frame. The structure follows the goal, and the reader is guided instead of left to figure it out.
Clear writing puts the main point where it can't be missed. It uses plain language that carries meaning without translation. It moves the reader through the message in a way that feels steady, not scattered. When detail is needed, it shows up in the right place. When it isn’t, it waits in a link, a follow-up, or a separate document.
The value of this approach is respect. Respect for the reader’s time, for their attention, and for their need to act without second-guessing. A clear message gives people the context they need in a format they can use. They move faster, they ask sharper questions, and they make better choices.
When clarity becomes the standard, communication starts to work for the team instead of against it. People know what to expect when they open a message, and they can find what matters without searching for it. That shift saves energy and builds alignment, one message at a time.
